0:32 min | 2008 | USA
Director: Michel Gondry - PES
Human Skateboard is a dynamic example of the collision of art and advertising. Maven animator PES replaces a skateboard with a human as classic and innovative tricks are performed across various locations and obstacles throughout Los Angeles. In this advertisement for Sneax skate shoes, rider and skateboard perform flips, jumps and acrobatics. At one stage, the human skateboard slides dangerously beneath a car as the skater jumps over it. In Human Skateboard, PES uses a process of pixilation where the human form is used as a stop motion prop. By highlighting the speed and the impact of the ride on the body, the viewer is given an impression of the effects of g-forces, the grind of the road surfaces, revealing both the danger and the exhilaration of the ride. Sustained focus on the human skateboard provides a vicarious experience of his pain as well as his euphoria.
